Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-ad57a5e0-40a2-4ba2-b426-f9412a0eae00","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa1ee8c1-e7cf-4572-8644-b92dc21506e3","keyframes":{"transform":["translate3d(0px, 410.87305%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21d79857-4f21-41e6-8a5c-4944c968f4b6","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-a273aa74-2f85-4e4f-b173-1bacb8db759b","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d904439d-74a3-4f36-8a29-1316a9f6552d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0a8fe9e1-295c-4eb6-bc46-e9f13f22191c","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11de3994-20cf-4631-9994-604058558041","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c0ac8837-86e0-41b4-b02e-2f8bb794fbf0","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-799bfe71-a4cf-4fb3-9677-d4128b3efbc7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-62f98158-f99c-4816-8f41-baafbd8a8f6d","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d0d50f4a-56d3-436f-8abf-dc23e168c676","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f8a842c1-e5a8-4ce2-ba37-ac360b66c689","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-43a66928-3d8d-4037-89ad-02f76179a001","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b19bde18-0925-4576-9731-c5b9d416b726","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc26c794-4b43-448b-9cbf-035836b64691","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] @redcarpetgreendress Irrelevância O mal menor Vago Trade-off camuflado Sem provas Mentir

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-171db9e5-7bb3-4817-8f29-4a943c6f0c3f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b614e33-1315-421c-b2f1-57aa9d42a943","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2a4c556-e879-4944-8188-f0c2cc645542","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-758a78ef-212d-449b-94b3-6a99ef7d1559","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecbdec23-e001-4b5d-82ec-a3ea89f4573a","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-c2ea59a4-b141-4a51-9127-b5486562f164","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8b8801f1-bc95-4fc9-bbe9-db5c10fc3f1e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c72616be-046b-4ba8-99b9-1dc9d79b8fb3","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7819b3d6-7bbf-4fe3-8c49-22999cd6ee5e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f37f6b4c-339d-485a-8e7e-8f95ace558dc","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e31ff5b2-f475-4a0c-a7c6-e68e7a3aa752","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c689e784-04b5-4212-bc82-3ce4e19ac8a7","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b771b93e-6627-46a9-a879-e4d63c5be563","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bf9af107-8c0b-4a70-a62e-1b32986419eb","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6cbb8060-6c3f-434e-a3af-20cfec602456","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a3deb433-4b03-49a3-8503-8ccbbfc31c87","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fa5230e5-bd16-47a2-affd-c443391ff7db","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-224859c8-d8da-463d-81c7-09cc2508219d","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c93b7567-ebe0-4a34-b452-7ea03abcf053","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Irrelevância O mal menor Trade-off camuflado Sem provas Mentir Ser propositalmente não específico sobre operações e materiais

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-05d53018-b338-40a8-9fd5-5ead0c6ff269","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1797ce6-2040-45ac-b4ea-40c9b35516a0","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36d92444-d380-476c-9ac1-d7e6112b0cac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38a89c8f-3527-4698-81cb-b3b606fa3436","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3722e1d5-23d2-4e6f-b6bc-3cde74e16df9","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-c526dfa0-3d54-4bf8-961a-06961f674855","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-82c0cd8f-399e-47a5-942e-92fe1ea83fed","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3568af76-d015-417f-9897-cc06f80f80b1","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ab4cab31-ba2d-462c-948d-81ffd4d347fe","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-66a11b9e-dba4-48ec-863f-865dea9b96fa","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ae65a700-075a-4a72-82ec-6497da6a5230","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3e73b13f-c22f-4bbe-9943-bf0f3d9838f6","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cc1898d4-24f7-4fbe-bd37-08f8b20ccfbc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3d936a16-2111-4f6c-91bb-c145a2f6435c","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c02578f4-721d-4e0c-b956-92ef9b33e606","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3507731a-0947-4691-9fa3-0f9f72116d42","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1e26d5a6-22c3-4fb7-b89f-1880cad18160","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cc60361a-1123-47e1-91a8-38af7af5c11b","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-08d61eaa-6bec-4bfd-aa0f-e899123a6f7b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Irrelevância Vago Trade-off camuflado Sem provas Mentir Colocar um selo “do bem” em um produto de alto impacto ambiental

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-e219a060-90ea-402e-ae1e-924bcc74593f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1038a79d-e142-4f4a-b077-f2fc585da6fa","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28535b4d-7978-4cc2-9f2b-7110c6c012a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-912b4a88-f9d1-4774-b13a-dc0419b7257c","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ea369ac-11b5-494d-88d5-9d3b058b0213","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-35f401cf-841b-4d3b-9bd9-cd3ea81cb51e","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fb4e4be6-7c1f-4fa7-9586-38054ba2d902","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9555b1eb-1786-40ba-8f23-5cdeeb505f7d","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4937c904-410c-47ff-9ee9-26a3d2c7aa09","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5aca7091-0d1d-415d-85ab-e12b3f7d43c4","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c002a698-2d90-41a2-b0fa-6d526edce95b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e0f57bd1-fd41-478a-ab4b-c89c88a30f44","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bf92057e-4b57-4c8a-a3f9-3243c13c4044","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cccd7dbb-9134-4443-a463-4c46de4c419b","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-87c03bea-b65f-4aca-8740-c22a00a0864a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f9ea3b35-cc94-4392-81af-64a5aa3528f9","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-96211d87-d0e2-4215-9193-15bc545b0eb3","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5286ea55-03cc-48a6-b57e-0071b5349901","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9eda1c0b-eba1-420c-85d1-184f9852da08","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Vago Trade-off camuflado Sem provas Mentir O mal menor Clamar por não usar um material ou uma prática legalmente proibidos ou que não são comumente utilizados de qualquer forma

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-c539afaa-b504-44f1-a457-5d23976dda7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62cd2f29-57b4-4494-be58-5a7fea93a140","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66758685-0b54-4a77-9a2f-0c7bd46cf0b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd07e645-6788-4b02-8d21-2dc3c07ad243","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d0ef064-3a92-447d-bb68-2b73c70d2f39","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-6626a5f3-960c-4853-b4d1-c7d9c2b3c269","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6d3e238b-f156-47c6-8cf7-2846ba6960f7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c5839f15-4f24-4023-b5f8-12cdb567d5ad","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6664f136-8ddd-4943-b057-f2a99e00934c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-30466f87-ff8e-4a9f-929a-3221653292ef","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-28629eb3-5735-4de4-b437-37416d4a6133","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1cff0786-2f3b-455c-833a-173168f24487","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5b2c6bdb-08c2-4971-8542-685883c383e6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c748bb9e-3a37-4853-8161-47197653857c","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-282863c9-b16c-47f4-abad-20f36e9ba9b8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-36d36b2d-2f6f-45cb-9789-bec4032e9e14","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-148c2479-b9af-416d-850b-c313e3658099","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c0a3effc-ebda-4af2-9558-d31a5d5a6c4d","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c3fbc4d5-acdc-4f82-8c45-ecd14b1ff7e4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Vago Sem provas Mentir O mal menor Irrelevância Falar que um produto é “verde” baseado em um único atributo

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-f78e745d-4497-4dc8-9e93-0929192857a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93380a21-a89a-4d0d-99bd-e5968faceffb","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a31f1821-4715-48f8-a8c9-b2565f810ee2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1eee08e1-b753-471f-b993-6397b230e32c","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72eb2d23-f69e-49ec-85fc-b278f9f91763","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-b748c31f-5e20-470f-b9a0-cad9a873d990","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ad2abe60-1d9c-4cd7-85c1-6b899c29ceb4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5ff75eb2-2275-4ba9-8d84-9c56e5fe0a04","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-264b5768-f299-42a4-8845-a8e74e82ada2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ffdd1d49-f1f4-4f02-88a5-313dd1a0d64f","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-69cc4dbd-5fe8-4722-9447-0f0b83f394ce","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c3594b38-0121-47d7-abab-27fe157c4ef0","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b6ae282e-7762-4c9b-bb45-1228697795b5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-75686438-0e0d-4b7e-b283-0c0ada756a0a","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2268e134-f140-4fd8-904c-c43cffff4169","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5ef2a26f-410e-43c4-8ca6-ec594b5372b2","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cfb5ae6a-606a-42b2-9b0c-b3aac4a226f5","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-25392518-f173-443d-a487-400791701371","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6a589e10-bf63-440c-b3a6-86981b1ca66c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Vago Mentir O mal menor Irrelevância Fazer uma afirmação de sustentabilidade que não pode ser comprovada Trade-off camuflado

Os 6 pecados do greenwashing ou lavagem verde

[{"selector":"#anim-e2ea030e-4bea-4622-90d1-797ac9d7be73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b341019-d6a6-4d46-b6ed-0dcfa23bc892","keyframes":{"transform":["translate3d(0px, -4405.54963%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-780c8186-7715-439f-99c0-4da2831e0367","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82f00d49-fde8-418f-bdbf-fd219419af42","keyframes":{"transform":["translate3d(0px, -325.92582%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12e0da75-51cb-4541-b4b8-435428178cfc","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] [{"selector":"#anim-569ef65d-0d28-4976-aa38-2d2071e5f94c","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3a14ae47-b87f-49d9-b85f-a3711d45be27","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b09e716b-7c2e-4e8a-8bdf-05e45ba295cf","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ec884bc7-ae76-4811-a5b9-6d137a7e893e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c5b54551-c298-4fa2-a1de-b203749fcfd8","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bceca1b6-ad0c-4575-bc6e-c1e99781df1f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d37e8ef0-4417-44ce-95df-f67a27da210f","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ccfa3843-400e-4da2-aef3-55ce8c4f6c5e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-af954e4a-2537-4eee-93cc-eb2a59f99970","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ccdb7151-973f-43b0-81ff-452125f5fe69","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e9979b73-6f96-4dbe-8d81-5c8536081fe3","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a8fa2b10-ee84-4b7d-99de-4e938023d661","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-eff2a18a-9948-4820-bed4-ab1bdac26037","keyframes":{"opacity":[0,1]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0404eaff-a611-40da-8699-e3d383591b48","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":400,"duration":400,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] fonte: terrachoice Vago O mal menor Irrelevância Trade-off camuflado Sem provas Fazer afirmações sobre sustentabilidade que são simplesmente falsas

Se você gostou do assunto e quer saber mais

[{"selector":"#anim-dea93705-a57c-472e-8572-085ac897d3ae","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a29cdf05-4e7e-496f-8a3d-8f74aeee133f","keyframes":{"transform":["translate3d(0px, 416.85177%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7d2d6c90-6736-431b-947e-226a832be8fb","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4544554d-3876-4ac7-a125-c82350b97bd3","keyframes":{"transform":["translate3d(0px, 553.51491%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ACESSE AQUI