Marcas de moda estão sendo investigadas por lavagem verde

Na Europa e EUA, pressão sobre campanhas de marketing enganosas reacende debate sobre as práticas de greenwashing do setor.

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Na Noruega, conclusão obriga empresa remover alegações de sustentabilidade das etiquetas.

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H&M, Asos e Booho são algumas das marcas que estão enfrentando sanções e investigações pela prática de lavagem verde, ou greenwashing.

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Espera-se agora que as investigações e demandas acontecendo na Europa possam abrir precedentes para penalidades, incluindo sanções e multas (além de, convenhamos, uma boa dose de vergonha alheia).

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Nos Estados Unidos, onde qualquer regulamentação caminha a passos lentos, a H&M enfrenta uma ação coletiva movida na cidade de Nova Iorque por marketing verde enganoso.

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Será que chegamos ao fim de uma era?

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Na Europa e EUA, Marcas de Moda Estão Sendo Investigadas Por Lavagem Verde

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